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Beating The Odds
"Provides in a few pages what it took me many years to learn. I only wish the book had been written 20 years ago."
- John W. English, The Ford Foundation.

"One of the best business books of 1991." - Library Journal

"Scott Clark teaches the 'street smarts' that are the key to getting investors interested in financing a new business."
- Income Plus

   
  In the real business world where "money is tight and the rules of the game are loose," it's "street smarts" that will determine whether a new business is a success or a failure. Beating the Odds is an insightful guide to funding and running a new or in-the-works small business.
   
  Using his own experience with successful start-ups, Scott Clark provides tried-and-true techniques for business survival. The book presents a 10-step program that shows how to set goals, create a business plan with a realistic foundation, devise a detailed marketing plan, and obtain financing. Beating the Odds also contains examples, do-it-yourself exercises and worksheets.
   
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