"There's no such thing as a 'stable' business; the company that stands still today is actually withering away while the world passes it by." - Scott Clark

A business that's not actively growing is in danger of dying on the vine. This survive-and-thrive guide introduces "Macrofruition," an ongoing 10-step process to get owners focused on the elements of sustained growth. Complete with exercises, the book shows how to:

• Assess financial strengths and employee assets.
• Evaluate and change management practices.
• Weather challenges from without and within.
• Build a dedicated employee team.
• Uncover practices that may be inhibiting growth.
• Determine financial strategies.
• Formulate marketing tactics.
• Learn about customers and competitors.
• Complete a working 5-year business plan for growth.